international & remote-first

Our DNA

We believe that companies should be organized with people at the center, not the other way around.

Our goal is to create an environment where the team's human talent naturally aligns with Wisepath's vision, mission, and ethical principles.

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Our Vision
Our Mission

A world where each person’s value is measured not by what they know, but by the unique talent they express: where the talent-economy replaces the knowledge-economy, and artificial intelligence augments human beings instead of replacing them.

Wisepath builds the infrastructure of the talent-economy: the global map of behavioral skills that makes every person’s talent measurable, certifiable, and valuable — for organizations, for individuals, and for those preparing for the jobs of the future.

Our principles

Talent before knowledge

We hire and promote based on behavioral talent, not pedigree.

The Empathy Method

The Empathy Method is how we conduct meetings, deliver feedback, and approach sales.

Honest measurability

We only promise what we can measure and certify.

Human amplification

We are committed to use AI, both inside and outside Wisepath, to empower people, not to control them.

Our team

Extensive executive experience combined with deep expertise in developing human talent

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Gianluca Ferremi
CEO & Founder

Gianluca is a technology expert with over 25 years of experience in innovation and digital transformation. He's launched two AR/VR educational apps used by 35,000 students, generated $46.5M in B2B sales, and co-launched the first low-cost Pay TV in South Africa.

Specializing in soft skills development, Gianluca believes in an education that values human talent and personal growth.

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Adrian Giuhat
COO & Co-Founder

Adrian has over 25 years in-depth experience building new and improving existing businesses.

He's specialized in Business Technology Integration, Edge Computing, Deep Learning, Broadcasting and Telecommunications, including general, operational and development management of small to mid-size, private and public organizations.

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Frank J. Hoffmann
CTO

Frank brings exceptional problem identification and resolution abilities. He's a recognized leader, a people integrator, and an excellent motivator.

With 30+ years of international experience and a background in strategy, operations, and consulting, Frank has held CTO and VP positions in international organizations and start-up companies.

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David Hurley
CFO

David is a Chartered Accountant with over 30 years of experience in the IT Industry. He has held executive positions in both International Finance and Operations at companies including Sun Microsystems, Dell and HPE Software. David has deep expertise in Business Analysis, Financial Analysis and Mergers & Acquisitions.

David believes passionately in the power of the Team and over the past few years has focused much of his time on leading organizations through transformation, and on supporting the development of younger career professionals.

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Paola Mazzocchi
VP Sales

Paola is in her fifth startup journey and is recognized as one of Italy’s leading experts in HRTech.


With over thirty years of experience across multinationals, SMEs, and entrepreneurial ventures, she has supported founders, C-level leaders, and international teams in shaping growth strategies, go-to-market execution, and technology adoption.


She leads go-to-market strategy and revenue growth, contributing to the commercial scalability of behavioral data–driven solutions.

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Sergio Alloza Castillo
CSO - Psychology and Research

Sergio is a psychologist specializing in human behavior, game-based assessment, and behavioral skills measurement. He has led the development of SkillQuest's behavioral modeling methodology, translating gameplay data into objective insights about human talent and decision-making.

Combining psychology, research, and game design, Sergio focuses on building scientifically grounded frameworks that help organizations better understand, develop, and unlock human potential.

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Emma Sottardi
Designer & No-Code developer

Certified in UX Design, Design Thinking, and Webflow, Emma came to design late in life, turning to web design during the pandemic. She is currently developing websites for Amply as part of their Retainers team.

Previously, Emma has been a salesperson, professional singer, executive administrator, self-publisher of a feminist zine, the producer of a cabaret, and an astrologer.

Our Advisors

Strategic and scientific deep vertical expertise in disruptive digital transformation and psychology

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Paola Ghedini
Strategic Advisor

With more than 20 years of experience as a manager and strategic advisor, Paola has led digital transformation, international expansion, and growth strategies for startups and scale-ups across diverse international markets.

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Alessandro Gennaro
PhD in Psychology, coach

Dynamic psychologist (in every sense), full professor, and trainer. Alessandro crafts learning experiences that help organizations understand themselves, manage conflict, and evolve. Where others see complexity, he sees opportunities for growth, fostering change, health, social well-being, and intercultural understanding.